tld.report · La Ronda de 2026

Instantánea del 8 de octubre de 2026 · ICANN APS, campos públicos

Solicitudes / .rednote / XITS2684T-T40298 · publicada por la ICANN el 7 de octubre de 2026 · instantánea del 2026-10-08

.rednote

TLD de marca · Spec 13Active

Xingyin Information Technology (Shanghai) Co., Ltd., CN Q1·Q25

Control último declarado: WENCHAO MAO Q108 · Ficha de la ICANN ↗

§ 1 — Significado de la cadena Q118·Q120

No English Translation

/ˈred.noʊt/

§ 2 — Misión y propósito Q133

I. Mission and Objectives Mission: By applying for ".rednote", we are committed to building a secure and unified global digital identity infrastructure, fulfilling "inspire lives". Using technology as the brush and the human spirit as the ink, we capture the warmth of everyday life that touches the heart, and promote the development of our community ecosystem and global collaboration.

Objectives: To establish ".rednote" as an exclusive digital identifier for the Group, with registrations open to the Group and its affiliates, so as to achieve centralized control and compliant use of our brand domain names worldwide, build an internal digital network, safeguard brand assets, and improve management efficiency.

II. Intended Registrants Registrations will be available to internal entities and affiliates of the Xiaohongshu Group, including core business units and operating entities across Community, E-commerce, Commercialization, AI Technology, International Business, and Public Welfare.

III. Intended Users The primary users include Xiaohongshu's global users, consumers, brands, merchants, buyers, principals, and ecosystem partners. Through these domains, users will access official services across Community, E-commerce, Commercialization, and AI-powered offerings, ensuring secure, authentic, and trustworthy information and product experiences.

IV. Relevant Activities 1. Leverage ".rednote" as the Group's unified internal brand TLD to consolidate digital identifiers across Community, E-commerce, Commercialization, and Technology, enabling centralized brand asset management. 2. Rely on this domain system to support the digital coordination of core businesses—including community content, e-commerce transactions, and commercialization services—while providing unified, exclusive access points for AI applications and international services.

V. Long-Term Sustainability Statement 1. Since its founding in 2013, Xiaohongshu has grown to serve 400 million monthly active users worldwide, fostering a community atmosphere defined by sincerity, friendliness, and mutual support. We have established offices in Shanghai, Beijing, Wuhan, Hangzhou, Guangzhou, Shenzhen, Zhuhai, and Hong Kong. Our brand influence has continued to expand, and in 2026 we became the official rights-holding broadcaster for the FIFA World Cup, providing a solid business foundation for the long-term use of the domain. 2. As a brand registry, we have dedicated technical teams and sufficient financial resources in place, with established systems for domain registration, resolution, management, and security, providing support for the long-term stable operation of .rednote. 3. Guided by our "inspire lives" mission, Xiaohongshu is actively committed to social responsibility—from urban streets to rural fields, fostering goodwill across online and offline spaces, and building bridges through community to bring people together. This accumulated heritage and sense of responsibility provide strong support for the long-term vitality of our brand and the sustainable development of our domain system. 4. In operating .rednote, we will comply with ICANN's regulatory framework, establish security monitoring and emergency response mechanisms, ensure operational compliance and technical security, and provide a secure and reliable long-term platform for Xiaohongshu's global digital presence.

§ 3 — Compromisos y salvaguardas Q164–Q188

Mayor confiabilidad, riesgo para el consumidor, sector regulado, informes a las autoridades, daño, función gubernamental Q164–Q169Sí a: mayor confiabilidad (Q164), riesgo para el consumidor en caso de abuso (Q165)
PIC de salvaguarda voluntarios Q170·Q171

• Registry Operators will include a provision in their Registry-Registrar Agreements that requires Registrars to include in their Registration Agreements a provision requiring registrants to comply with all applicable laws, including those that relate to privacy, data collection, consumer protection (including in relation to misleading and deceptive conduct), fair lending, debt collection, organic farming, disclosure of data, and financial disclosures. • Registry Operators will include a provision in their Registry-Registrar Agreements that requires registrars at the time of registration to notify registrants of the requirement to comply with all applicable laws. • Registry Operators will include a provision in their Registry-Registrar Agreements that requires Registrars to include in their Registration Agreements a provision requiring that registrants who collect and maintain sensitive health and financial data implement reasonable and appropriate security measures commensurate with the offering of those services, as defined by applicable law.

Registry Voluntary Commitments Q172·Q173Ninguno · 5 los ofrecen
Criterios de TLD de marca confirmados, certificado de marca adjunto Q180·Q181Sí · certificado no publicado
Confirma que la cadena no es una «generic string» Q183Sí
Declaración de la Spec 11 §3(d) Q184

The Applicant confirms that .rednote is not subject to the restrictions set forth in Specification 11, Section 3(d) of the Registry Agreement. The text of that provision is as follows: (d) Registry Operator of a "Generic String" TLD may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person's or entity's "Affiliates". "Generic String" means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others.

Based on the above definition, .rednote clearly qualifies as a brand string rather than a generic string, for the following reasons: I. .rednote is a clear brand string and is not subject to Specification 11, Section 3(d) 1."rednote" is a valid registered trademark, referring specifically to the Xiaohongshu Group and its branded products and services, rather than to any general category. 2.This application is submitted under the ICANN category specifically established for brands, which was designed to allow brand owners to register and operate an exclusive domain space corresponding to their own trademarks. Therefore, the restriction in Specification 11, Section 3(d) that prohibits limiting registration eligibility to a single entity or its affiliates does not apply to this application.

II. The planned operational model is consistent with the purpose of brand TLD and ICANN policy As a brand TLD, the operational model for ".rednote" will follow the core purpose of brand TLDs and the relevant ICANN policy framework: 1.The Applicant plans to use ".rednote" as an internal digital asset exclusively for the Xiaohongshu Group. Registration eligibility will be limited to the Xiaohongshu Group and its affiliates worldwide. This closed operational model is a typical feature of brand TLDs, designed to maintain brand consistency and integrity, and is consistent with ICANN's policy objectives in establishing the brand TLD category. 2.Within the defined internal scope, we will establish clear and transparent registration and management policies, ensuring that all eligible affiliates can apply for and use domain names fairly under a uniform internal governance process. 3.This model, by keeping the domain space within known and trusted legal entities, reduces the risk of the TLD being used for DNS abuse such as phishing and malware distribution, thereby contributing to the security and stability of the domain name system.

In summary, as a brand string, .rednote's planned operational model, which limits registrations to the brand owner and its affiliates, is an inherent attribute of brand TLDs and is not subject to the constraints of Specification 11, Section 3(d).

§ 4 — Todas las demás respuestas publicadas

Todas las demás respuestas que la ICANN publicó para esta solicitud, en el orden del formulario. Los datos de contacto (Q17–Q24) se dejan a la ficha de la ICANN.

Q212Q4.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. If financial statements are provided by a Qualified Parent Entity (QPE), the CEO, President, CFO, and/or equivalent officer of the QPE must co-sign the certification document. The self-certification document must represent and warrant: SC4.2-1.1 - The applying entity and/or a QPE will fund the startup and long-term operation of all applied-for gTLD strings and (if applicable) currently operated gTLDs of a QPE. SC4.2-1.2 - The applying entity or QPE has at a minimum of US$50,000 plus 25% of the application base fee for each applied-for gTLD string in Cash and Cash Equivalents on the balance sheet of the provided financial statements, up to a maximum of US$300,000, designated to support the startup and operation of all of the applying entity’s applied-for gTLD strings. SC4.2-1.3 - The applying entity and/or its officers are bound by law in its jurisdiction to represent financial statements accurately and the applying entity is in good standing in that jurisdiction.

Q4.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. If financial statements are provided by a Qualified Parent Entity (QPE), the CEO, President, CFO, and/or equivalent officer of the QPE must co-sign the certification document. The self-certification document must represent and warrant: SC4.2-1.1 - The applying entity and/or a QPE will fund the startup and long-term operation of all applied-for gTLD strings and (if applicable) currently operated gTLDs of a QPE. SC4.2-1.2 - The applying entity or QPE has at a minimum of US$50,000 plus 25% of the application base fee for each applied-for gTLD string in Cash and Cash Equivalents on the balance sheet of the provided financial statements, up to a maximum of US$300,000, designated to support the startup and operation of all of the applying entity’s applied-for gTLD strings. SC4.2-1.3 - The applying entity and/or its officers are bound by law in its jurisdiction to represent financial statements accurately and the applying entity is in good standing in that jurisdiction.

Respuesta entregada como documento. La ICANN no publica los archivos adjuntos.

Q220Q5.1-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.1-1.1 - The applying entity will appropriately protect confidentiality of data and prevent unauthorized access to data and services. SC5.1-1.2 - The applying entity will maintain a mature, appropriately funded and staffed security program, following a recognized, modern security framework based on risk management (such as the ISO27000 series, COBIT, HITRUST CSF, legally required security frameworks, or equivalent). The security program must be in place prior to delegation, and exist through at least the period of the registry agreement. SC5.1-1.3 - The applying entity is aware of and has designed its systems and business to comply with the relevant privacy and security regulations for all countries in which it operates.

Q5.1-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.1-1.1 - The applying entity will appropriately protect confidentiality of data and prevent unauthorized access to data and services. SC5.1-1.2 - The applying entity will maintain a mature, appropriately funded and staffed security program, following a recognized, modern security framework based on risk management (such as the ISO27000 series, COBIT, HITRUST CSF, legally required security frameworks, or equivalent). The security program must be in place prior to delegation, and exist through at least the period of the registry agreement. SC5.1-1.3 - The applying entity is aware of and has designed its systems and business to comply with the relevant privacy and security regulations for all countries in which it operates.

Respuesta entregada como documento. La ICANN no publica los archivos adjuntos.

Q221Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.

Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.

Respuesta entregada como documento. La ICANN no publica los archivos adjuntos.

Q121As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.

As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.

true

Q223By submitting this Application, the applying entity confirms that it is submitting this Application with a good faith (“bona fide”) intent to operate the gTLD for which it has applied, and that the applying entity has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.

By submitting this Application, the applying entity confirms that it is submitting this Application with a good faith (“bona fide”) intent to operate the gTLD for which it has applied, and that the applying entity has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.

true

Q224By submitting this Application, the applying entity confirms that it has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.

By submitting this Application, the applying entity confirms that it has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.

true