Applications / .yuasa / 80742654T-T60535 · published by ICANN 7 October 2026 · snapshot 2026-10-08
§ 1 — Meaning of the string Q118·Q120
No English Translation
jɯᵝasa
§ 2 — Mission and purpose Q133
The mission and purpose of the TLD "yuasa" (the "TLD") as applied for in this application, are to operate the TLD as a .brand TLD and to establish a trusted domain name space for the applicant’s websites, online services, and official online communications.
1. Overview of the applicant and the trademark
YUASA CO., LTD. (the applicant) is a Japanese trading company with a history of 360 years. The applicant started business as a charcoal merchant. In its fifth year, the applicant switched its business line to wholesaling cutting tools. It was the first innovation that the applicant made, which set the stage for starting the business of handling machines, tools, and equipment, a business that has lasted for 360 years and counting. Since then, the applicant has taken on the challenge of creating innovation as a pioneer in the industry.
The applicant harnesses its total coordination skills to take on challenges in four fields: Manufacturing, Home Building, Environment Building, and Town Building, and promotes initiatives to address social issues both in Japan and overseas.
Its core businesses include the Industrial Equipment & Tools Division, Machine Tools Division, Housing, Air and Fluidic Control Systems Division, Building Supplies & Exterior Division, and Construction Machines Division, as well as other areas such as energy, consumer products, and lumber.
The applicant operates its business globally, with 32 locations spanning 11 countries mainly in Asia.
"yuasa" is a registered trademark of YUASA CO., LTD. and is globally recognized as identifying the applicant and the products and services it provides.
2. Intended registrants and users
The TLD will be operated as a .brand TLD. Registrants and users of domain names under the TLD will be limited to the applicant, its Affiliates, and applicant-authorized trademark licensees of "yuasa".
3. Mission and purpose of the TLD
The purpose of the TLD consists primarily of the following three points.
Purpose 1: Enhancing the trademark’s presence in the online environment
The applicant will register domain names under the TLD incorporating the trademark and will use them on an ongoing basis in its online business activities. This increases the visibility of the trademark.
Purpose 2: Providing a trustworthy Internet environment
The TLD will be operated as a .brand TLD with registrations limited to the applicant, its Affiliates, and applicant-authorized trademark licensees. This helps Internet users identify TLD domain names as official resources used under the applicant’s authorization, reducing the likelihood of confusion or misunderstanding.
Purpose 3: Avoiding security risks relating to domain names
To reduce domain management and operational risks, such as avoiding drop-catching, the applicant will operate the TLD with restricted registrations under the applicant’s control.
4. Activities to achieve the purpose
To achieve the purpose of the TLD, the applicant expects to undertake the following activities:
- Promoting official use: Deploy domain names under the TLD for websites, online services, and official online communications provided by the applicant and its Affiliates, and communicate to stakeholders that domain names under the TLD are used as the applicant’s official online resources.
- Establishing operational governance: Establish and implement unified internal rules for the TLD, including registration procedures, naming conventions, and permitted purposes of use.
5. Sustainability of the purpose
Because the applicant’s trademark will remain central to its business activities over the long term, the TLD will continue to create value over time. Domain-related risks, including drop-catching, are expected to remain ongoing challenges. Continued use of a .brand TLD will remain important for security and user protection by helping reduce such risks and enable Internet users to identify the applicant’s official online resources.
§ 3 — Commitments and safeguards Q164–Q188
| More trustworthy, consumer risk, regulated sector, government reporting, harm, government function Q164–Q169 | No to each |
|---|---|
| Voluntary Safeguard PICs Q170·Q171 | None · 90 applications in the round offer some |
| Registry Voluntary Commitments Q172·Q173 | None · 5 do |
| Brand TLD criteria confirmed, trademark certificate attached Q180·Q181 | Yes · certificate not published |
| Confirms the string is not a “generic string” Q183 | Yes |
| Spec 11 §3(d) statement Q184 | |
§ 4 — All other published answers
Every other answer ICANN published for this application, in the order of the form. Contact details (Q17–Q24) are left to the ICANN record.
Q206Q3.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. If the applying entity’s financial statements are provided by a Qualified Parent Entity (QPE), the CEO, President, CFO, and/or equivalent officer of the QPE must co-sign the certification document. The self-certification document must represent and warrant: SC3.2-1.1 - As of the submission date of the application, the applying entity is currently a listed member in one or more of the public stock exchanges identified on ICANN’s list from Market Statistics (https://focus.world-exchanges.org/issue/december-2025/market-statistics, as of December 2025), including information on both the relevant exchange and the current registration ticker symbol. SC3.2-1.2 - The applying entity is in good standing with the public stock exchange in which it is a listed member. SC3.2-1.3 - The applying entity commits to the long-term funding of all applied-for gTLD strings. SC3.2-1.4 - The applying entity and/or its officers are bound by law in its jurisdiction to represent financial statements accurately and the applying entity is in good standing in that jurisdiction.
Q3.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. If the applying entity’s financial statements are provided by a Qualified Parent Entity (QPE), the CEO, President, CFO, and/or equivalent officer of the QPE must co-sign the certification document. The self-certification document must represent and warrant: SC3.2-1.1 - As of the submission date of the application, the applying entity is currently a listed member in one or more of the public stock exchanges identified on ICANN’s list from Market Statistics (https://focus.world-exchanges.org/issue/december-2025/market-statistics, as of December 2025), including information on both the relevant exchange and the current registration ticker symbol. SC3.2-1.2 - The applying entity is in good standing with the public stock exchange in which it is a listed member. SC3.2-1.3 - The applying entity commits to the long-term funding of all applied-for gTLD strings. SC3.2-1.4 - The applying entity and/or its officers are bound by law in its jurisdiction to represent financial statements accurately and the applying entity is in good standing in that jurisdiction.
Answered with a document. Attachments are not published by ICANN.
Q220Q5.1-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.1-1.1 - The applying entity will appropriately protect confidentiality of data and prevent unauthorized access to data and services. SC5.1-1.2 - The applying entity will maintain a mature, appropriately funded and staffed security program, following a recognized, modern security framework based on risk management (such as the ISO27000 series, COBIT, HITRUST CSF, legally required security frameworks, or equivalent). The security program must be in place prior to delegation, and exist through at least the period of the registry agreement. SC5.1-1.3 - The applying entity is aware of and has designed its systems and business to comply with the relevant privacy and security regulations for all countries in which it operates.
Q5.1-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.1-1.1 - The applying entity will appropriately protect confidentiality of data and prevent unauthorized access to data and services. SC5.1-1.2 - The applying entity will maintain a mature, appropriately funded and staffed security program, following a recognized, modern security framework based on risk management (such as the ISO27000 series, COBIT, HITRUST CSF, legally required security frameworks, or equivalent). The security program must be in place prior to delegation, and exist through at least the period of the registry agreement. SC5.1-1.3 - The applying entity is aware of and has designed its systems and business to comply with the relevant privacy and security regulations for all countries in which it operates.
Answered with a document. Attachments are not published by ICANN.
Q221Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.
Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.
Answered with a document. Attachments are not published by ICANN.
Q121As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.
As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.
true
Q223By submitting this Application, the applying entity confirms that it is submitting this Application with a good faith (“bona fide”) intent to operate the gTLD for which it has applied, and that the applying entity has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.
By submitting this Application, the applying entity confirms that it is submitting this Application with a good faith (“bona fide”) intent to operate the gTLD for which it has applied, and that the applying entity has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.
true
Q224By submitting this Application, the applying entity confirms that it has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.
By submitting this Application, the applying entity confirms that it has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.
true