Applications / .equs / EI2634T-T12033 · published by ICANN 7 October 2026 · snapshot 2026-10-08
.equs
StandardActiveEqus, Inc., US Q1·Q25
Ultimately controlled by JEFFREY KEITH BERNS Q108 · ICANN record ↗
§ 1 — Meaning of the string Q118·Q120
The name comes from the Latin aequus, meaning level, equal, fair, the root of “equitable.” It is also a near homonym of equus, the horse: one of humanity’s oldest partnerships built on trust. Both meanings are intentional.
/ˈiːkəs/
§ 2 — Mission and purpose Q133
Mission and Purpose of the Proposed gTLD
The mission of the .EQUS top-level domain is to provide a globally available namespace organized around a single, verifiable commitment: that the registrant does not sell or share users' personal information. Internet users around the globe are looking for greater control over their own data, and the TLD is intended to support that privacy need at the top level of the Domain Name System, backed by an eligibility standard rather than by branding alone.
The purpose of the TLD is to serve as a restricted-generic namespace for registrants across the data protection, security and privacy technology, encrypted communications, healthcare, financial services, legal, and consumer advocacy sectors, as well as any individual or organization whose public disclosure documentation affirmatively states that it will not sell or share users' personal information. Anticipated uses include, without limitation: privacy-enhancing technology and encrypted-communications providers; organizations publishing "no data sale" or equivalent commitments in their privacy policies or terms of service; healthcare, legal, and financial services entities bound by confidentiality obligations who wish to signal that standard publicly; consumer and data-rights advocacy organizations; and individuals establishing an address that reflects a documented data-stewardship commitment.
The Applicant intends to operate .EQUS as a restricted-generic gTLD. Registration will be conditioned on the Registration Eligibility Policy described in the Registry Operator's Registry Voluntary Commitment, under which every registrant must represent that its current public disclosure documentation includes a statement committing not to sell or share users' personal information, or equivalent language accepted under that policy. This eligibility standard, together with baseline anti-abuse, rights-protection, and acceptable-use provisions, will keep the namespace trustworthy for registrants and Internet users.
Anticipated Benefit to Registrants, Internet Users, and the Public Interest
The .EQUS TLD is expected to deliver the following benefits:
Verifiable trust signal. Unlike a generic string, .EQUS carries an enforceable eligibility standard: registration requires a documented public commitment not to sell or share personal data. Internet users encountering a .EQUS name gain an accurate, checkable expectation rather than an unverified marketing claim.
Breadth of legitimate demand. The eligibility standard spans privacy technology, encrypted communications, healthcare, financial services, legal services, and advocacy, supporting sustained, diversified registration demand rather than dependence on a single vertical.
Timeliness. Sustained global expansion of data-protection regulation and public attention to personal-data commerce has created demand for addresses that communicate, and substantiate, a no-sale commitment.
Consumer protection through structure. Because eligibility is reviewed annually and published, the commitment is not a one-time claim but an ongoing, auditable feature of the namespace.
§ 3 — Commitments and safeguards Q164–Q188
| More trustworthy, consumer risk, regulated sector, government reporting, harm, government function Q164–Q169 | Yes to: more trustworthy (Q164) |
|---|---|
| Voluntary Safeguard PICs Q170·Q171 | None · 90 applications in the round offer some |
| Registry Voluntary Commitments Q172·Q173 | Q173.1 |
| Code of Conduct exemption requested Q185·Q188 | No |
§ 4 — All other published answers
Every other answer ICANN published for this application, in the order of the form. Contact details (Q17–Q24) are left to the ICANN record.
Q212Q4.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. If financial statements are provided by a Qualified Parent Entity (QPE), the CEO, President, CFO, and/or equivalent officer of the QPE must co-sign the certification document. The self-certification document must represent and warrant: SC4.2-1.1 - The applying entity and/or a QPE will fund the startup and long-term operation of all applied-for gTLD strings and (if applicable) currently operated gTLDs of a QPE. SC4.2-1.2 - The applying entity or QPE has at a minimum of US$50,000 plus 25% of the application base fee for each applied-for gTLD string in Cash and Cash Equivalents on the balance sheet of the provided financial statements, up to a maximum of US$300,000, designated to support the startup and operation of all of the applying entity’s applied-for gTLD strings. SC4.2-1.3 - The applying entity and/or its officers are bound by law in its jurisdiction to represent financial statements accurately and the applying entity is in good standing in that jurisdiction.
Q4.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. If financial statements are provided by a Qualified Parent Entity (QPE), the CEO, President, CFO, and/or equivalent officer of the QPE must co-sign the certification document. The self-certification document must represent and warrant: SC4.2-1.1 - The applying entity and/or a QPE will fund the startup and long-term operation of all applied-for gTLD strings and (if applicable) currently operated gTLDs of a QPE. SC4.2-1.2 - The applying entity or QPE has at a minimum of US$50,000 plus 25% of the application base fee for each applied-for gTLD string in Cash and Cash Equivalents on the balance sheet of the provided financial statements, up to a maximum of US$300,000, designated to support the startup and operation of all of the applying entity’s applied-for gTLD strings. SC4.2-1.3 - The applying entity and/or its officers are bound by law in its jurisdiction to represent financial statements accurately and the applying entity is in good standing in that jurisdiction.
Answered with a document. Attachments are not published by ICANN.
Q220Q5.1-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.1-1.1 - The applying entity will appropriately protect confidentiality of data and prevent unauthorized access to data and services. SC5.1-1.2 - The applying entity will maintain a mature, appropriately funded and staffed security program, following a recognized, modern security framework based on risk management (such as the ISO27000 series, COBIT, HITRUST CSF, legally required security frameworks, or equivalent). The security program must be in place prior to delegation, and exist through at least the period of the registry agreement. SC5.1-1.3 - The applying entity is aware of and has designed its systems and business to comply with the relevant privacy and security regulations for all countries in which it operates.
Q5.1-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.1-1.1 - The applying entity will appropriately protect confidentiality of data and prevent unauthorized access to data and services. SC5.1-1.2 - The applying entity will maintain a mature, appropriately funded and staffed security program, following a recognized, modern security framework based on risk management (such as the ISO27000 series, COBIT, HITRUST CSF, legally required security frameworks, or equivalent). The security program must be in place prior to delegation, and exist through at least the period of the registry agreement. SC5.1-1.3 - The applying entity is aware of and has designed its systems and business to comply with the relevant privacy and security regulations for all countries in which it operates.
Answered with a document. Attachments are not published by ICANN.
Q221Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.
Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.
Answered with a document. Attachments are not published by ICANN.
Q121As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.
As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.
true
Q174Explain the rationale for any limitations to the commitment proposed by the applying entity in Question 173.
Explain the rationale for any limitations to the commitment proposed by the applying entity in Question 173.
The Registry Operator proposes that this commitment apply for the lifetime of the TLD because the specified eligibility restriction is fundamental to the core mission and purpose of the .EQUS string. Providing this protection for the entire duration of the gTLD's operation ensures that the string remains a trusted identifier for users and that registrants consistently adhere to data-protection standards. No other limitations are proposed as the safeguard is intended to be a permanent feature of the TLD's registration ecosystem.
Q175Why are the commitment(s) being proposed?
Why are the commitment(s) being proposed?
This commitment is necessary because the .EQUS TLD is intended to serve a community of registrants who prioritize consumer data protection. By requiring a public disclosure statement regarding the non-sale and non-sharing of personal information, the Registry Operator establishes a verifiable eligibility standard that enhances consumer trust. Allowing for language that achieves the same intent ensures the TLD is accessible to a broader range of legitimate registrants who may be subject to different jurisdictional or organizational drafting standards.
Compliance with Criterion 2 (Clarity and Measurability): "The commitment is objective and measurable because it requires the Registry Operator to maintain a specific Registration Eligibility Policy and perform annual reviews. ICANN Contractual Compliance can verify the existence of the policy, the publication of the commitment, and the performance of the annual reviews as objective measures of compliance."
Compliance with Criterion 4 (Non-Duplication and Legal Consistency): "This commitment is not duplicative of requirements under the Base Registry Agreement or existing ICANN Consensus Policies. While Safeguard PICs address privacy law compliance generally, they do not mandate this specific registrant-level disclosure. The Registry Operator and its registrars will be able to comply with this RVC while remaining in full compliance with their other contractual and legal obligations.
Compliance with Criterion 5 (Bylaws Compatibility): The commitment is compatible with ICANN’s Bylaws because it is non-content-restrictive. It functions as a procedural registration eligibility requirement—defining who may register a name based on their pre-existing organizational policy commitments—rather than regulating the substance of the content delivered over the domains. It focuses on the operational and management aspects of the TLD and does not require ICANN to enforce restrictions on the message or content provided by the services using the unique identifiers.
Q222If the applying entity wishes to provide any additional information or supporting materials that the applying entity believes may be of interest to the public or relevant to the application, please include them here.
If the applying entity wishes to provide any additional information or supporting materials that the applying entity believes may be of interest to the public or relevant to the application, please include them here.
Answered with a document. Attachments are not published by ICANN.
Q223By submitting this Application, the applying entity confirms that it is submitting this Application with a good faith (“bona fide”) intent to operate the gTLD for which it has applied, and that the applying entity has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.
By submitting this Application, the applying entity confirms that it is submitting this Application with a good faith (“bona fide”) intent to operate the gTLD for which it has applied, and that the applying entity has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.
true
Q224By submitting this Application, the applying entity confirms that it has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.
By submitting this Application, the applying entity confirms that it has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.
true