tld.report · The 2026 Round

Snapshot of 8 October 2026 · ICANN APS, public fields

Applications / .品牌 / KCL2693T-T31879 · published by ICANN 7 October 2026 · snapshot 2026-10-08

.品牌

IDNActive

A-label xn--jvr800e Q116

KNET Co., Ltd., CN Q1·Q25

Ultimately controlled by WEI MAO, ZHIJIANG LIU, HUIMIN LI, WENJUN ZHOU, Beijing Nikehuizhi Technology Co., Ltd. Q108 · ICANN record ↗

Existing registry operator, registrar or affiliate, as declared: Q12

Registry: 1. KNET Co., Ltd. (Applying Entity) 2. ZDNS International Limited (Affiliated Entity)

Affiliated Registrar 1. Knet Registrar Co., Ltd. (ID: 3225) 2. Knet Registrar (Beijing) Co., Ltd. (ID: 4583) 3. Internet Domain Name System Beijing Engineering Research Center LLC (ZDNS) (ID: 1723) 4. ZDNS Innovate International Limited (ID: 4151)

§ 1 — Meaning of the string Q118·Q120

"品牌" is a Chinese word that translates to "brand" in English.

/pʰin²¹⁴⁻²¹¹ pʰaɪ̯³⁵/

§ 2 — Mission and purpose Q133

"品牌 (xn--jvr800e)" is a Chinese term that translates to "brand" in English. 1. Mission and Purpose The mission of ".品牌" is to create a trusted, easily identifiable TLD space that provides a recognizable "brand web portal" identifier for various entities or individuals who own brand assets and wish to establish online channels for brand display and interaction, helping Internet users quickly identify and access official brand information and product/services.

Target registrants for this TLD are all entities and individuals. The end users are the general internet public.

To achieve the above mission and purpose, the following ongoing activities will be undertaken as the registry operator: (1) Establishing and implementing registration conduct rules: Through registration agreements, registrants are required to use the domain names lawfully and appropriately, and not to use them to infringe upon the rights of others or engage in illegal activities. (2) Maintaining DNS stability and security: Adopting technically sound and secure operational solutions that meet ICANN requirements to ensure the safe and reliable resolution services of the authorized TLD. (3) Conducting operational oversight: Regularly reviewing registry management practices and maintaining close communication with ICANN to ensure that both the registry operator and registrants continue to comply with ICANN Consensus Policies and the operational standards of this TLD.

2. Long-term Sustainability The Internet has long demonstrated sustained market demand for ".品牌" registrations. This application also responds to the growing need for trusted online sources. It possesses lasting social value and a broad base of practical applications. Leveraging the applicant's established technical infrastructure and operational systems, ".品牌" will continue to receive adequate technical and financial support. Through sustained operation, this TLD will become a long-term, stable, and sustainable public resource.

§ 3 — Commitments and safeguards Q164–Q188

More trustworthy, consumer risk, regulated sector, government reporting, harm, government function Q164–Q169Yes to: more trustworthy (Q164), consumer risk if abused (Q165)
Voluntary Safeguard PICs Q170·Q171

• Registry Operators will include a provision in their Registry-Registrar Agreements that requires Registrars to include in their Registration Agreements a provision requiring registrants to comply with all applicable laws, including those that relate to privacy, data collection, consumer protection (including in relation to misleading and deceptive conduct), fair lending, debt collection, organic farming, disclosure of data, and financial disclosures. • Registry Operators will include a provision in their Registry-Registrar Agreements that requires registrars at the time of registration to notify registrants of the requirement to comply with all applicable laws. • Registry Operators will include a provision in their Registry-Registrar Agreements that requires Registrars to include in their Registration Agreements a provision requiring that registrants who collect and maintain sensitive health and financial data implement reasonable and appropriate security measures commensurate with the offering of those services, as defined by applicable law.

Registry Voluntary Commitments Q172·Q173None · 5 do
Code of Conduct exemption requested Q185·Q188No

§ 4 — All other published answers

Every other answer ICANN published for this application, in the order of the form. Contact details (Q17–Q24) are left to the ICANN record.

Q199Q2.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO, and/or equivalent officer of the applying entity. If financial statements are provided by a Qualified Parent Entity (QPE) of the applying entity, the CEO, President, CFO, and/or equivalent officer of the QPE must co-sign the certification document. The self-certification document must represent and warrant: SC2.2-1.1 - As of the submission date of the application, the applying entity is a current registry operator or an affiliated entity of a current registry operator with one or more active Registry Agreements (RA). SC2.2-1.2 - The applying entity and/or a QPE will fund the startup and long-term operation of all of the applying entity’s current gTLDs and applied-for gTLD strings. SC2.2-1.3 - The applying entity and/or its officers are bound by law in its jurisdiction to represent financial statements accurately and the applying entity is in good standing in that jurisdiction.

Q2.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO, and/or equivalent officer of the applying entity. If financial statements are provided by a Qualified Parent Entity (QPE) of the applying entity, the CEO, President, CFO, and/or equivalent officer of the QPE must co-sign the certification document. The self-certification document must represent and warrant: SC2.2-1.1 - As of the submission date of the application, the applying entity is a current registry operator or an affiliated entity of a current registry operator with one or more active Registry Agreements (RA). SC2.2-1.2 - The applying entity and/or a QPE will fund the startup and long-term operation of all of the applying entity’s current gTLDs and applied-for gTLD strings. SC2.2-1.3 - The applying entity and/or its officers are bound by law in its jurisdiction to represent financial statements accurately and the applying entity is in good standing in that jurisdiction.

Answered with a document. Attachments are not published by ICANN.

Q200Q2.3-1 - Provide a document with a list of all of the applying entity’s current gTLDs and a list of all gTLDs for entities affiliated with the applying entity (if applicable).

Q2.3-1 - Provide a document with a list of all of the applying entity’s current gTLDs and a list of all gTLDs for entities affiliated with the applying entity (if applicable).

Answered with a document. Attachments are not published by ICANN.

Q220Q5.1-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.1-1.1 - The applying entity will appropriately protect confidentiality of data and prevent unauthorized access to data and services. SC5.1-1.2 - The applying entity will maintain a mature, appropriately funded and staffed security program, following a recognized, modern security framework based on risk management (such as the ISO27000 series, COBIT, HITRUST CSF, legally required security frameworks, or equivalent). The security program must be in place prior to delegation, and exist through at least the period of the registry agreement. SC5.1-1.3 - The applying entity is aware of and has designed its systems and business to comply with the relevant privacy and security regulations for all countries in which it operates.

Q5.1-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.1-1.1 - The applying entity will appropriately protect confidentiality of data and prevent unauthorized access to data and services. SC5.1-1.2 - The applying entity will maintain a mature, appropriately funded and staffed security program, following a recognized, modern security framework based on risk management (such as the ISO27000 series, COBIT, HITRUST CSF, legally required security frameworks, or equivalent). The security program must be in place prior to delegation, and exist through at least the period of the registry agreement. SC5.1-1.3 - The applying entity is aware of and has designed its systems and business to comply with the relevant privacy and security regulations for all countries in which it operates.

Answered with a document. Attachments are not published by ICANN.

Q221Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.

Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.

Answered with a document. Attachments are not published by ICANN.

Q119Script of String

Script of String

Chinese (Han)

Q121As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.

As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.

true

Q117.1Applied-for Primary String (U-Label)

Applied-for Primary String (U-Label)

品牌

Q117.2Applied-for Primary String (Code Points)

Applied-for Primary String (Code Points)

U+54C1 U+724C

Q223By submitting this Application, the applying entity confirms that it is submitting this Application with a good faith (“bona fide”) intent to operate the gTLD for which it has applied, and that the applying entity has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.

By submitting this Application, the applying entity confirms that it is submitting this Application with a good faith (“bona fide”) intent to operate the gTLD for which it has applied, and that the applying entity has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.

true

Q224By submitting this Application, the applying entity confirms that it has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.

By submitting this Application, the applying entity confirms that it has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.

true