Instantané du 8 octobre 2026 · ICANN APS, champs publics

Candidatures / .betr / BL2688T-T74865 · publié par l'ICANN le 7 octobre 2026 · instantané du 2026-10-08

.betr

TLD de marque · Spec 13Active

BETR LLC, US Q1·Q25

Contrôle ultime déclaré : Joshua Paul Schrager Q108 · Fiche ICANN ↗

§ 1 — Sens de la chaîne Q118·Q120

“BETR" is a coined term with no inherent meaning in English, and functions as a distinctive brand identifier associated with the Applicant and its corporate ecosystem, products, services, and users.

/ˈbɛt̬ɚ/

§ 2 — Mission et objet Q133

Betr LLC (hereinafter "Betr") is applying for the .betr Top Level Domain as a Brand TLD for the exclusive institutional use of Betr, its affiliated entities and trademark licensees, in compliance with all applicable requirements of Specification 13 of the Registry Agreement.

About Betr Betr is a digital platform and technology brand that enables collaboration, knowledge sharing, trusted digital communities, and related digital services. Through its platforms and related initiatives, Betr supports individuals, teams, and organizations in sharing expertise, collaborating effectively, and engaging within trusted digital environments.

About the .betr TLD The mission of .betr is to consolidate Betr's digital identity under a single, secure and exclusively controlled namespace, serving as the authoritative online identifier for the platforms, communities, services and communications of Betr, its affiliated entities and trademark licensees. The only registrants will be those permitted by Specification 13 of the Registry Agreement; no third-party registrations are contemplated.

The goals of .betr are to: - Strengthen and protect the Betr brand in the digital environment; - Provide a trusted and verifiable namespace for Betr's platforms, communities and institutional communications; - Facilitate digital communications between Betr and its providers, investors, users, partners, employees and other stakeholders; - Improve access to trustworthy information relating to Betr and its activities; - Support high standards of security, stability and abuse prevention in domain name operations; - Reduce the risk of phishing, impersonation and user confusion; - Unify and maintain control over Betr's digital presence across current and future initiatives; and - Create a coherent foundation for long-term brand development, user trust, digital engagement and future business opportunities.

Commitment to the operation of the .betr TLD According to ICANN principles The .betr namespace will at all times serve as an exclusively controlled and authentic digital environment for Betr, its affiliated entities and trademark licensees. Betr is committed to full compliance with all applicable Registry Agreement obligations, Consensus Policies and ICANN Bylaws, as well as to maintaining robust technical, security and abuse-prevention measures. As a Brand TLD operated exclusively by Betr, .betr will materially reduce the likelihood of abusive third-party registrations, such as cybersquatting, and consumer confusion. The operation of .betr will support Betr's institutional presence, brand integrity and future digital development, while ensuring that the namespace is managed responsibly and consistently with ICANN's policies and requirements. The exclusive operation of .betr by Betr will help preserve the authenticity of Betr's online identity. Also, by using .betr in connection with the offering of the goods and/or services identified in the trademark registration, Betr will avoid the risk of misleading use or confusion with third-party intellectual property rights.

§ 3 — Engagements et sauvegardes Q164–Q188

Confiance accrue, risque pour le consommateur, secteur réglementé, déclarations à l'État, préjudice, fonction régalienne Q164–Q169Non à chacune
PIC de sauvegarde volontaires Q170·Q171Aucun · 90 candidatures de la ronde en proposent
Registry Voluntary Commitments Q172·Q173Aucun · 5 en proposent
Critères de TLD de marque confirmés, certificat de marque joint Q180·Q181Oui · certificat non publié
Confirme que la chaîne n'est pas une « generic string » Q183Oui
Déclaration Spec 11 §3(d) Q184

The Applicant confirms that the operation of the .BETR TLD will not give rise to any conflict with Section 3(d) of Specification 11 of the Registry Agreement.

Firstly, the applied-for string “.BETR” does not constitute a “Generic String” within the meaning of Specification 11, Section 3(d). In the context of the Applicant’s intended use, “BETR” functions as a distinctive identifier associated with the Applicant’s brand and services, rather than as a term that denotes or describes a general class of goods, services, groups, organizations, or things.

Secondly, the Applicant intends to operate the .BETR TLD pursuant to Specification 13 (Brand TLD). As such, the TLD will be used exclusively by the Registry Operator and its Affiliates, and will not be open for general public registration. The eligibility criteria applied within the TLD will therefore be consistent with Specification 13, which expressly permits exclusive registration models for qualifying .Brand TLDs. Consequently, the limitation of registrations to the Registry Operator and its Affiliates is compliant with the applicable ICANN framework and does not contravene Section 3(d) of Specification 11 of the Registry Agreement.

This is supported by the existence of registered trademark rights in the term “BETR” held by the Applicant in multiple jurisdictions, including the United Kingdom (Registration No. UK00801447637, classes 9, 35, 36, 37, 42), Canada (Registration No. TMA1119191, classes 45, 35, 36, 37, 38, 9, 42), international registration via WIPO (Registration No. 1447637, classes 35, 36, 37, 9, 42), and the United States (Registration No. 6119522, classes 38, 9, 41, 42). These registrations demonstrate that “BETR” functions as a distinctive sign identifying the commercial origin of specific goods and services across multiple territories, and not as a term that denotes or describes a general class of goods, services, organizations, or things.

In light of the above, the .BETR string should not be classified as a “Generic String” for the purposes of Specification 11. Accordingly, the Applicant’s intended exclusive-use model under Specification 13 does not create any inconsistency with Section 3(d).

§ 4 — Toutes les autres réponses publiées

Toutes les autres réponses que l'ICANN a publiées pour cette candidature, dans l'ordre du formulaire. Les coordonnées (Q17–Q24) sont laissées à la fiche ICANN.

Q212Q4.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. If financial statements are provided by a Qualified Parent Entity (QPE), the CEO, President, CFO, and/or equivalent officer of the QPE must co-sign the certification document. The self-certification document must represent and warrant: SC4.2-1.1 - The applying entity and/or a QPE will fund the startup and long-term operation of all applied-for gTLD strings and (if applicable) currently operated gTLDs of a QPE. SC4.2-1.2 - The applying entity or QPE has at a minimum of US$50,000 plus 25% of the application base fee for each applied-for gTLD string in Cash and Cash Equivalents on the balance sheet of the provided financial statements, up to a maximum of US$300,000, designated to support the startup and operation of all of the applying entity’s applied-for gTLD strings. SC4.2-1.3 - The applying entity and/or its officers are bound by law in its jurisdiction to represent financial statements accurately and the applying entity is in good standing in that jurisdiction.

Q4.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. If financial statements are provided by a Qualified Parent Entity (QPE), the CEO, President, CFO, and/or equivalent officer of the QPE must co-sign the certification document. The self-certification document must represent and warrant: SC4.2-1.1 - The applying entity and/or a QPE will fund the startup and long-term operation of all applied-for gTLD strings and (if applicable) currently operated gTLDs of a QPE. SC4.2-1.2 - The applying entity or QPE has at a minimum of US$50,000 plus 25% of the application base fee for each applied-for gTLD string in Cash and Cash Equivalents on the balance sheet of the provided financial statements, up to a maximum of US$300,000, designated to support the startup and operation of all of the applying entity’s applied-for gTLD strings. SC4.2-1.3 - The applying entity and/or its officers are bound by law in its jurisdiction to represent financial statements accurately and the applying entity is in good standing in that jurisdiction.

Réponse fournie sous forme de document. L'ICANN ne publie pas les pièces jointes.

Q220Q5.1-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.1-1.1 - The applying entity will appropriately protect confidentiality of data and prevent unauthorized access to data and services. SC5.1-1.2 - The applying entity will maintain a mature, appropriately funded and staffed security program, following a recognized, modern security framework based on risk management (such as the ISO27000 series, COBIT, HITRUST CSF, legally required security frameworks, or equivalent). The security program must be in place prior to delegation, and exist through at least the period of the registry agreement. SC5.1-1.3 - The applying entity is aware of and has designed its systems and business to comply with the relevant privacy and security regulations for all countries in which it operates.

Q5.1-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.1-1.1 - The applying entity will appropriately protect confidentiality of data and prevent unauthorized access to data and services. SC5.1-1.2 - The applying entity will maintain a mature, appropriately funded and staffed security program, following a recognized, modern security framework based on risk management (such as the ISO27000 series, COBIT, HITRUST CSF, legally required security frameworks, or equivalent). The security program must be in place prior to delegation, and exist through at least the period of the registry agreement. SC5.1-1.3 - The applying entity is aware of and has designed its systems and business to comply with the relevant privacy and security regulations for all countries in which it operates.

Réponse fournie sous forme de document. L'ICANN ne publie pas les pièces jointes.

Q221Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.

Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.

Réponse fournie sous forme de document. L'ICANN ne publie pas les pièces jointes.

Q119Script of String

Script of String

Latin

Q121As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.

As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.

true

Q223By submitting this Application, the applying entity confirms that it is submitting this Application with a good faith (“bona fide”) intent to operate the gTLD for which it has applied, and that the applying entity has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.

By submitting this Application, the applying entity confirms that it is submitting this Application with a good faith (“bona fide”) intent to operate the gTLD for which it has applied, and that the applying entity has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.

true

Q224By submitting this Application, the applying entity confirms that it has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.

By submitting this Application, the applying entity confirms that it has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.

true