Applications / .deploy / WYMG2568-T96993 · published by ICANN 7 October 2026 · snapshot 2026-10-08
.deploy
StandardActiveWITH YOU MEDYA GIDA SANAYİ VE TİCARET LİMİTED ŞİRKETİ, TR Q1·Q25
Ultimately controlled by Ufuk Karakaş Q108 · ICANN record ↗
§ 1 — Meaning of the string Q118·Q120
"Deploy" means to launch or bring into action. Guided by our producer vision at With You Medya, this TLD serves as a dynamic hub to execute and launch films, tech innovations, and diverse projects across all sectors.
dɪˈplɔɪ
§ 2 — Mission and purpose Q133
1. Mission and Purpose
The .deploy gTLD aims to build a premium, action-driven digital namespace as a launchpad for cross-industry execution. Though commonly known in tech for releasing code, "deploy" truly signifies moving resources, capital, and stories across physical and digital worlds. Deploying is a universal act of bringing a vision to life, whether it’s a maritime captain deploying a fleet of long-distance cargo ships, a logistics company deploying global air freight, or a director deploying equipment on a set. We are a media production company at the helm of connecting these disparate sectors. Given that the very nature of media is to document, support, and amplify all other industries, a media producer is the perfect fit to manage this namespace. With .deploy, we are not just offering a domain; we are offering a full digital stage for open-source software, physical wholesale supply chains, and cinematic arts to converge under one secure, sovereign identity.
2. Intended Registrants and Users
The .deploy registrants will build a multi-disciplinary ecosystem. This will appeal to software developers, container registry admins, and digital sovereignty advocates desiring localized infrastructure. It will serve maritime shipping operators, global wholesale distributors, and logistics innovators who deploy large fleets and daily capital. Above all, it will serve the creative sector. End-users will be global consumers and enterprise clients seeking verified, officially launched projects. Because every industry today requires strong media support and strategic branding, .deploy will attract registrants seeking a namespace built by experts in high-end technical architecture and global storytelling.
3. Related Activities to Achieve This Purpose
Our activities will leverage our considerable experience in both complex media production and technical registry operations to make .deploy a globally recognized standard. We will aggressively target several verticals through media-supported domain launches. When an enterprise client registers a .deploy domain, they enter an ecosystem managed by a team that understands audience engagement, post-production scale, and corporate brand strategy. We are executing this with uncompromising rigor, integrating fully vetted Registry Service Providers that have passed ICANN’s Registry System Testing (RST v2.0). We will sponsor and document tech incubators, positioning .deploy as the ultimate symbol of execution. We will provide strategic, media-rich support to lower the barrier to entry for creators and physical industries alike, ensuring they deploy their assets with maximum impact and flawless DNSSEC security.
4. Sustainability Over Time
The eternal human need to create and deploy guarantees our sustainability. Thanks to our unique operational advantage, we are not just a stand-alone domain retailer but a dynamic media production and technology consultancy engine, making the gTLD remarkably resilient. The launch phase will cover the first three years of the registry's life and will be financially protected by carefully constructed MLS, WCS, and Best Case modeling. This is supported by solid, diversified income derived from existing freelance directing work and significant post-production service contracts. The result is a solid financial base that insulates the firm from early market movements. As the namespace matures, sustainability will rely on the uptake of premium domains by global shipping lines, enterprise tech companies, and major film studios. We possess the rare ability to direct a narrative, manage massive logistical operations, and navigate the deeply technical ICANN ecosystem. We are uniquely equipped to guide .deploy, ensuring it remains a permanent, vital asset in the digital economy that enables every sector to move from development to action.
§ 3 — Commitments and safeguards Q164–Q188
| More trustworthy, consumer risk, regulated sector, government reporting, harm, government function Q164–Q169 | No to each |
|---|---|
| Voluntary Safeguard PICs Q170·Q171 | None · 90 applications in the round offer some |
| Registry Voluntary Commitments Q172·Q173 | None · 5 do |
| Code of Conduct exemption requested Q185·Q188 | No |
§ 4 — All other published answers
Every other answer ICANN published for this application, in the order of the form. Contact details (Q17–Q24) are left to the ICANN record.
Q212Q4.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. If financial statements are provided by a Qualified Parent Entity (QPE), the CEO, President, CFO, and/or equivalent officer of the QPE must co-sign the certification document. The self-certification document must represent and warrant: SC4.2-1.1 - The applying entity and/or a QPE will fund the startup and long-term operation of all applied-for gTLD strings and (if applicable) currently operated gTLDs of a QPE. SC4.2-1.2 - The applying entity or QPE has at a minimum of US$50,000 plus 25% of the application base fee for each applied-for gTLD string in Cash and Cash Equivalents on the balance sheet of the provided financial statements, up to a maximum of US$300,000, designated to support the startup and operation of all of the applying entity’s applied-for gTLD strings. SC4.2-1.3 - The applying entity and/or its officers are bound by law in its jurisdiction to represent financial statements accurately and the applying entity is in good standing in that jurisdiction.
Q4.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. If financial statements are provided by a Qualified Parent Entity (QPE), the CEO, President, CFO, and/or equivalent officer of the QPE must co-sign the certification document. The self-certification document must represent and warrant: SC4.2-1.1 - The applying entity and/or a QPE will fund the startup and long-term operation of all applied-for gTLD strings and (if applicable) currently operated gTLDs of a QPE. SC4.2-1.2 - The applying entity or QPE has at a minimum of US$50,000 plus 25% of the application base fee for each applied-for gTLD string in Cash and Cash Equivalents on the balance sheet of the provided financial statements, up to a maximum of US$300,000, designated to support the startup and operation of all of the applying entity’s applied-for gTLD strings. SC4.2-1.3 - The applying entity and/or its officers are bound by law in its jurisdiction to represent financial statements accurately and the applying entity is in good standing in that jurisdiction.
Answered with a document. Attachments are not published by ICANN.
Q220Q5.1-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.1-1.1 - The applying entity will appropriately protect confidentiality of data and prevent unauthorized access to data and services. SC5.1-1.2 - The applying entity will maintain a mature, appropriately funded and staffed security program, following a recognized, modern security framework based on risk management (such as the ISO27000 series, COBIT, HITRUST CSF, legally required security frameworks, or equivalent). The security program must be in place prior to delegation, and exist through at least the period of the registry agreement. SC5.1-1.3 - The applying entity is aware of and has designed its systems and business to comply with the relevant privacy and security regulations for all countries in which it operates.
Q5.1-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.1-1.1 - The applying entity will appropriately protect confidentiality of data and prevent unauthorized access to data and services. SC5.1-1.2 - The applying entity will maintain a mature, appropriately funded and staffed security program, following a recognized, modern security framework based on risk management (such as the ISO27000 series, COBIT, HITRUST CSF, legally required security frameworks, or equivalent). The security program must be in place prior to delegation, and exist through at least the period of the registry agreement. SC5.1-1.3 - The applying entity is aware of and has designed its systems and business to comply with the relevant privacy and security regulations for all countries in which it operates.
Answered with a document. Attachments are not published by ICANN.
Q221Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.
Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.
Answered with a document. Attachments are not published by ICANN.
Q121As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.
As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.
true
Q222If the applying entity wishes to provide any additional information or supporting materials that the applying entity believes may be of interest to the public or relevant to the application, please include them here.
If the applying entity wishes to provide any additional information or supporting materials that the applying entity believes may be of interest to the public or relevant to the application, please include them here.
1. Redefining the Launch Phase Our modern world relies on a single, definitive action to move forward: deployment. At With You Medya, we recognize that "deploying" transcends the boundaries of traditional IT. It is the captain navigating a long-distance cargo ship across global trade routes, the open-source architect securing local container registries for digital sovereignty, and the film director commanding a massive post-production workflow to release a cinematic masterpiece. This document serves as our open manifesto to the global community. The .deploy gTLD is engineered not just as a domain extension, but as a premium digital stage for execution and delivery.
2. The Media and Production Advantage Managing a namespace of this magnitude requires more than technical compliance; it requires the ability to orchestrate complex narratives and large-scale physical and digital operations. By bringing a filmmaker's and media producer's vision to the DNS ecosystem, .deploy benefits from an inherent understanding of audience engagement, high-level logistics, and strategic brand launches. We are uniquely equipped to support our registrants because our core DNA is built on bringing ambitious, multi-million budget projects from script to screen, and from concept to live infrastructure. A domain is a digital premiere; and no one understands how to host a premiere better than a producer.
3. A Commitment to Digital Sovereignty and Execution We envision .deploy as a secure, independent hub for creators, developers, and enterprises alike. Whether it is an open-source community seeking decentralized data architectures free from external dependencies, an air freight logistics firm scaling global operations, or an entertainment group premiering a new documentary series, .deploy stands for uncompromising delivery. Backed by rigorous Registry System Testing (RST v2.0) capabilities and robust DNSSEC configurations, this namespace is designed for those who demand absolute stability when they push their life's work live. We invite visionaries, developers, and global industries to step onto this stage. Execute your vision. .deploy your world
Q223By submitting this Application, the applying entity confirms that it is submitting this Application with a good faith (“bona fide”) intent to operate the gTLD for which it has applied, and that the applying entity has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.
By submitting this Application, the applying entity confirms that it is submitting this Application with a good faith (“bona fide”) intent to operate the gTLD for which it has applied, and that the applying entity has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.
true
Q224By submitting this Application, the applying entity confirms that it has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.
By submitting this Application, the applying entity confirms that it has read and understands the provisions of Section 5.2.3.1 Prohibited Communications and Activities of the Applicant Guidebook regarding the New gTLD Program rules prohibiting certain communications and activities to prevent parties from privately resolving string contention among themselves.
true