Applications / .brand · snapshot 2026-10-08
.brand
10 applications · ICANN contention set 31
| # | Applicant | Type | Ultimate control Q108 | Meaning Q118 | Mission, first sentence Q133 | Commitments | Back-end Q13/Q14 | Replacement |
|---|---|---|---|---|---|---|---|---|
| 01 | Internet DotTrademark Organisation LimitedCN · IDOL2621T-T20061Open the filing → | Standard | Xiongwei Huang | “"Brand" is an IP asset embodying reputation, goodwill and identity to distinguish goods and services. In our opinion, the string serves as a verified, secure na…” | “Mission and Purpose The gTLD "Brand" is a purpose-driven generic top-level domain designed as a globally verified, trusted namespace accessible exclusively to legitimate brand owners. […]” | none offered | not published | .xn--hxt324i (active) |
| 02 | Intercap Registry Inc.KY · IRI2679T-T15412Open the filing → | Standard | Jason Adam Chapnik | “A brand is the name, look, and reputation by which a person, product, project, or organization becomes known and recognized.” | “The proposed .brand top-level domain represents the broad concept of identity and recognition, the name, look, and reputation by which a person, product, project, or organization becomes known. […]” | none offered | not published | .product (deactivated) |
| 03 | Link Freedom Group LtdMT · LFGL2683T-T94977Open the filing → | Standard | Yonatan Belousov, Vandelay Investments Ltd | “a name or symbol” | “Link Freedom Group (LFG) aspires to become a best-in-class, vertically integrated domain name registration authority, see linkfreedomgroup.link. […]” | none offered | not published | .industry (active) |
| 04 | M&A Entity LLCUS · MEL2626T-T48733Open the filing → | Standard | Melinda Christine Winters, Andrew Michael Spano | “a name, symbol, or other mark identifying the person or legal entity responsible for a product, service, or idea; esp. one used in commerce to conduct transacti…” | “Mission & Purpose Our mission is to democratize internet commerce by drawing a clear line between the individual artisan and the commercial seller to better represent the differences between the two. […]” | none offered | not published | .ish (active) |
| 05 | Registry Services, LLCUS · NA2631T-T69341Open the filing → | Standard | GoDaddy Inc. | “A brand is a name, term, design, symbol, or combination of these that identifies a seller's goods or services and distinguishes them from those of competitors.” | “1. Describe the mission and purpose of the applied-for gTLD. .brand helps branding agencies, design studios, and in-house identity teams create a clear and memorable online presence for the brand work they do, making it easier to be recognized as specialists and trusted by the clients they want to reach. It turns a web […]” | none offered | declares itself a provider | .master (active) |
| 06 | Radix Technologies Inc SEZCKY · RTIS2674T-T83546Open the filing → | Standard | Bhavin Turakhia | “"Brand" is an English word meaning a name, design, symbol, or identity that distinguishes the goods or services of one seller from those of others, and the repu…” | “1. Mission and purpose: The mission of .brand is to provide a namespace for the practice and presentation of branding: the companies that build brands and the professionals who serve them. Intended registrants include businesses presenting brand portals, guidelines and asset libraries; branding, design and marketing ag […]” | none offered | not published | .culture (deactivated) |
| 07 | Squarespace Registry LLCUS · SRL2616T-T86558Open the filing → | Standard | — | “A brand is a distinctive identity that represents a person, business, organization, product, or service through its name, reputation, values, and perception. It…” | “".BRAND" is proposed as an open namespace for anyone who has something to stand behind. […]” | none offered | declares itself a provider | .launch (deactivated) |
| 08 | Velvet Taupe, LLCUS · VTL2632T-T88824Open the filing → | Standard | Ethos Capital Digital Infrastructure UGP LLC | “Brand commonly refers to the identity associated with a person, product, service, or entity.” | “The mission of .BRAND is to provide a namespace associated with the concept of brand as the identity associated with a person, product, service, or entity. […]” | none offered | affiliated RSP: Identity Digital Limited | .cannabis (active) |
| 09 | XServer Cloud IncorporatedJP · XCI2688T-T81155Open the filing → | Standard | — | “A “brand” is a name, term, design or mark that identifies a seller’s goods or services and distinguishes them from those of others; a business’s commercial iden…” | “The mission and purpose of the .brand gTLD is to help small businesses and independent entrepreneurs claim a credible brand identity online. […]” | none offered | not published | .time (deactivated) |
| 10 | XYZ.COM LLCUS · XL2625T-T31633Open the filing → | Standard | Michael Ambrose, Daniel Negari | “BRAND is the name, symbol or identity that distinguishes one business, product or service from another, together with the reputation people attach to it. It is …” | “1. Mission and purpose. This gTLD will be operated as an open, unrestricted generic top-level domain. Its purpose is to expand naming choice in the DNS by making this term available at the top level for any lawful use chosen by the registrant. Registrations will be available to all registrants on a first-come, first-se […]” | none offered | not published | .ity (active) |